Dan Schoenbaum

As a cybersecurity founder, you've built innovative technology that solves real security problems. Your product can detect threats faster, protect critical infrastructure, or prevent breaches that keep CISOs up at night. Yet despite having a superior solution, you're struggling to gain market traction. You're not alone—go-to-market (GTM) strategy remains one of the biggest challenges facing cybersecurity startups today. After working with dozens of cybersecurity companies from seed stage to...

For over two decades, I’ve sat where you may be sitting. I’ve been the CEO navigating board pressures, the leader wrestling with a broken executive role, and the founder staring down runway constraints while needing top-tier guidance. I’ve also been the fractional leader stepping into these precise gaps. At HighTide Advisors, this experience shapes everything we do. We’re not just consultants; we’re operators who’ve weathered the storms and know how to chart a course. The old model of...

A Letter from a career executive and Chief Marketing Officer to CEOs and Investors If you’re a CEO or an investor looking to hire a Chief...