Identified complex messaging and pricing models and and two sales teams who were not aligned or working together.
High Tide Advisors’ Team Refined go-to-market, messaging and team structure to double growth rate.
Go to Market, Marketing Messages, Sales Strategy
CDN and Multi-Cloud Load Balancing as a service
Accelerate Revenue Growth Rate
Two dis-jointed sales organization for North American and International Markets
Ambiguous messaging that lacked urgency and business impact
Complex pricing model that created tension with customers
Restructured sales organizations into one, unified team
Instituted a single global, sales process
Transformed messaging and customer pitch from company-centric to benefits-oriented
Simplified pricing model: from an unpredictable billing in arrears to a value-based, annual subscription model
Growth rate doubled
Customer satisfaction and retention improved significantly
Company was acquired by Citrix (premium multiple)