CASE STUDY

REDBOOTH

We helped Redbooth raise funds, differentiate in a crowded market, launch and secure over 1M users and OEM their technology to large, public companies.

PROJECT DETAILS

Fundraising, Go to Market
SKILLS
  • Freemium, Saa
CLIENT
  • Redbooth

BUSINESS CHALLENGES

  • Crowded market space
  • Limited capital for marketing​
  • Needed to rise above larger vendors with deep pockets

WE HELPED TO:

  • Raise funds

  • Differentiate in a crowded market 

  • Launch and secure over 1 Million users

  • OEM their technology to large, public companies

CHANGES IMPLEMENTED:

  • Became 1st OEM of Zoom HD video conferencing (first collaboration and video platform in one)

  • Built digital marketing machine

  • Localized content to build international pipeline 

  • Became first Apple TV collaboration App

OUTCOME:

  • Multi-million dollar OEM of technology to CA technologies

  • Created the first business app for Apple TV   Joint launch with Apple

  • Went to market with Cisco Collaboration team and became their  “task management” solution

  • Cover 1M freemium trial users

  • #89 on Inc 5000 Fastest Growing Companies

  • Became the fastest-growing company in the Bay Area (FORBES)