SERVICES
PRODUCT POSITIONING & MESSAGING
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Identifying the right buyer personas
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Clarifying problems your product solves and finding the right messaging
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Reviewing, simplification and testing of your
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Achieving strong competitive differentiation messaging to improve conversion
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Sales enablement and implementation of GTM
PRODUCT-LED GROWTH STRATEGIES & EXECUTION
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Complete, end-to-end PLG transition strategy and execution
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Assessment of current, Sales-led GTM and SWOT Analysis
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Creation of product roadmap & onboarding changes required
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Optimize alignment of marketing, sales, and customer success team
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Creation of low-cost CAC marketing engine using our own PLG experiment playbook
BUSINESS DEVELOPMENT & PARTNERSHIPS
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Partnership strategy & partner recruitment
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Technology licensing, OEM, and GTM partnerships
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Bringing a network of relationships with public companies (from our own network)
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Interim & fractional VP Business Development services
SALES STRATEGY & EXECUTION
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Sales strategy, sales process design, and implementation
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Managing pipeline and forecast reviews for founders and technical leaders
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Hiring a proven, high-performing sales team from our own network
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SaaS pricing strategies and optimization
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Sales training and execution (interim CRO services)