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SERVICES

PRODUCT POSITIONING & MESSAGING

  • Identifying the right buyer personas

  • Clarifying problems your product solves and finding the right messaging

  • Reviewing, simplification and testing of your

  • Achieving strong competitive differentiation messaging to improve conversion

  • Sales enablement and implementation of GTM

PRODUCT-LED GROWTH STRATEGIES & EXECUTION

  • Complete, end-to-end PLG transition strategy and execution

  • Assessment of current, Sales-led GTM and SWOT Analysis

  • Creation of product roadmap & onboarding changes required

  • Optimize alignment of  marketing, sales, and customer success team

  • Creation of low-cost CAC marketing engine using our own PLG experiment playbook

BUSINESS DEVELOPMENT & PARTNERSHIPS

  • Partnership strategy & partner recruitment

  • Technology licensing, OEM, and GTM partnerships

  • Bringing a network of relationships with public companies (from our own network)

  • Interim & fractional VP Business Development services

SALES STRATEGY & EXECUTION

  • Sales strategy, sales process design, and implementation

  • Managing pipeline and forecast reviews for founders and technical leaders

  • Hiring a proven, high-performing sales team from our own network

  • SaaS pricing strategies and optimization

  • Sales training and execution (interim CRO services)