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Improve Your Results with Industry Analysts

Develop a Winning Industry Analyst Strategy with a Top Gartner Analyst 

Are you struggling to achieve success with Gartner, Forrester, and other industry analysts? Is your strategy poorly understood by analysts, or worse, mischaracterized?
Elegant Abstract Background

PHASE I

Deliver a “Mock Briefing” To a Former Gartner Analyst

  • Messaging effectiveness and clarity

  • Market category and positioning

  • Competitive differentiation

  • Product demo clarity and effectiveness

  • Style of engagement and objection handling

PHASE II

SWOT Analysis and a Roadmap for Achieving Success

  • Formulated engagement strategy with goals and milestones

  • Proper meeting cadence to achieve the greatest outcome

  • Strategies to increase chances for inclusion as a “Cool Vendor” or Magic Quadrant

  •  Identify the right analysts to work with and detailed best practices for each analyst

  • Which customer stories to leverage, and how to present

  • Feedback on revised messaging and practice demo sessions

  • Engaging Gartner effectively for business development

PHASE III

Practice Makes Perfect!

  • Deliver new briefing for fine-tuning and ongoing guidance to maximize the outcome

  • Ongoing coaching sessions to incrementally improve success

Spending a lot of time and money with analysts never ensures a positive outcome, you must have the right strategy to engage with the correct analyst and come to the table with the right message.

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The companies you are trying to sell to base their purchasing decisions on Gartner’s recommendations.


•    Validation from Gartner impacts your company’s valuation and increases chances for hitting and exceeding your growth targets.
•    Industry validation from leading analysts can also increase your appeal for strategic partnerships and acquisitions from larger vendors.
•    A recent survey found that 92% of respondents said that “analyst reports and reviews influence purchasing decisions
 

In this strategic engagement, you will meet with and deliver a mock “briefing” with former top-rated Gartner analyst Brad LaPorte to present your company, strategy, and product. Receive a detailed, written analysis of your briefing process and presentation.


The analyst will work closely with you to develop a winning strategy to achieve greater results with Gartner, Forrester, and other key industry analysts.

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