Improve Your Results with Industry Analysts
Develop a Winning Industry Analyst Strategy with a Top Gartner Analyst
Are you struggling to achieve success with Gartner, Forrester, and other industry analysts? Is your strategy poorly understood by analysts, or worse, mischaracterized?
PHASE I
Deliver a “Mock Briefing” To a Former Gartner Analyst
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Messaging effectiveness and clarity
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Market category and positioning
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Competitive differentiation
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Product demo clarity and effectiveness
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Style of engagement and objection handling
PHASE II
SWOT Analysis and a Roadmap for Achieving Success
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Formulated engagement strategy with goals and milestones
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Proper meeting cadence to achieve the greatest outcome
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Strategies to increase chances for inclusion as a “Cool Vendor” or Magic Quadrant
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Identify the right analysts to work with and detailed best practices for each analyst
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Which customer stories to leverage, and how to present
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Feedback on revised messaging and practice demo sessions
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Engaging Gartner effectively for business development
PHASE III
Practice Makes Perfect!
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Deliver new briefing for fine-tuning and ongoing guidance to maximize the outcome
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Ongoing coaching sessions to incrementally improve success
Spending a lot of time and money with analysts never ensures a positive outcome, you must have the right strategy to engage with the correct analyst and come to the table with the right message.
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The companies you are trying to sell to base their purchasing decisions on Gartner’s recommendations.
• Validation from Gartner impacts your company’s valuation and increases chances for hitting and exceeding your growth targets.
• Industry validation from leading analysts can also increase your appeal for strategic partnerships and acquisitions from larger vendors.
• A recent survey found that 92% of respondents said that “analyst reports and reviews influence purchasing decisions
In this strategic engagement, you will meet with and deliver a mock “briefing” with former top-rated Gartner analyst Brad LaPorte to present your company, strategy, and product. Receive a detailed, written analysis of your briefing process and presentation.
The analyst will work closely with you to develop a winning strategy to achieve greater results with Gartner, Forrester, and other key industry analysts.