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GO TO MARKET STRATEGY

HIGH TIDE ADVISORS

We help software companies accelerate growth by defining and executing the right strategy

MORE THAN EXECUTIVE LEVEL ADVISORY

WE ARE YOUR C-LEVEL GTM PARTNER

Our ethos goes beyond executive-level advisory as we help you implement and optimize the strategies we devise.

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STRATEGY+EXECUTION = RESULTS

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WHO WE HELP

WE HELP YOU IMPLEMENT THE STRATEGIES WE DEVISE.

  • Product Positioning & Messaging
    Identifying the right buyer personas Clarifying problems your product solves and finding the right messaging Reviewing, simplification and testing of your messaging to improve conversion Achieving strong competitive differentiation Sales enablement and implementation of GTM
  • Product-Led Growth Strategies & Execution
    Complete, end-to-end PLG transition strategy and execution Assessment of current, Sales-led GTM and SWOT Analysis Creation of product roadmap & onboarding changes required Optimize alignment of marketing, sales, and customer success team Creation of low-cost CAC marketing engine using our own PLG experiment playbook
  • Business Development & Partnerships
    Partnership strategy & partner Recruitment Technology licensing, OEM, and GTM partnerships Bringing a network of relationships with public companies (from our own network) Interim & fractional VP Business Development services
  • Sales Strategy & Execution
    Sales strategy, sales process design, and implementation Managing pipeline and forecast reviews for founders and technical leaders Hiring a proven, high-performing sales team from our own network SaaS pricing strategies and optimization Sales training and execution (interim CRO services)
WE ARE YOUR C-LEVEL PARTNER
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HOW WE HELP

HIGH TIDE SUCCESS

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Amplicy

Our work with the CEO and management team from initial startup, through a capital raise, rapid customer growth, and successful exit in 18 months was transformational. 

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Redbooth

Raise funds, differentiate in a crowded market, launch and secure over 1M users

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Tripwire

After years of flat growth, High Tide transformed the GTM approach, leading to hypergrowth, $100M in revenue, filing an S1 on the NASDAQ and a successful exit.

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