GO TO MARKET STRATEGY

HIGH TIDE ADVISORS

We help investors and software companies create and execute the perfect go-to-market.

MORE THAN EXECUTIVE LEVEL ADVISORY

WE ARE YOUR C-LEVEL GTM PARTNER

Our ethos goes beyond executive-level advisory as we practice what we preach: we help you implement the strategies we devise.

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STRATEGY+EXECUTION = RESULTS

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WHO WE HELP

WE HELP YOU IMPLEMENT THE STRATEGIES WE DEVISE.

Product Positioning & Messaging


  • Identifying the right buyer personas
  • Clarifying problems your product solves and finding the right messaging
  • Reviewing, simplification and testing of your messaging to improve conversion
  • Achieving strong competitive differentiation
  • Sales enablement and implementation of GTM




Product-Led Growth Strategies & Execution


  • Complete, end-to-end PLG transition strategy and execution
  • Assessment of current, Sales-led GTM and SWOT Analysis
  • Creation of product roadmap & onboarding changes required
  • Optimize alignment of marketing, sales, and customer success team
  • Creation of low-cost CAC marketing engine using our own PLG experiment playbook




Business Development & Partnerships


  • Partnership strategy & partner Recruitment
  • Technology licensing, OEM, and GTM partnerships
  • Bringing a network of relationships with public companies (from our own network)
  • Interim & fractional VP Business Development services




Sales Strategy & Execution


  • Sales strategy, sales process design, and implementation
  • Managing pipeline and forecast reviews for founders and technical leaders
  • Hiring a proven, high-performing sales team from our own network
  • SaaS pricing strategies and optimization
  • Sales training and execution (interim CRO services)





WE ARE YOUR C-LEVEL PARTNER
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HOW WE HELP

BREADTH & DEPTH

EXPERIENCE AND EXPERTISE
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HIGH TIDE SUCCESS

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Cedexis

High Tide Advisors’ Team Refined go-to-market, messaging and team structure to double growth rate.

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Redbooth

Raise funds, differentiate in a crowded market, launch and secure over 1M users

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Tripwire

After stalled growth, High Tide identified and fixed several challenges with the go-to-market.