GO TO MARKET STRATEGY
HIGH TIDE ADVISORS
We help investors and software companies create and execute the perfect go-to-market.
MORE THAN EXECUTIVE LEVEL ADVISORY
WE ARE YOUR C-LEVEL GTM PARTNER
Our ethos goes beyond executive-level advisory as we practice what we preach: we help you implement the strategies we devise.
STRATEGY+EXECUTION = RESULTS
WHO WE HELP
Out of gallery
Out of gallery
WE HELP YOU IMPLEMENT THE STRATEGIES WE DEVISE.
Product Positioning & Messaging
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Identifying the right buyer personas -
Clarifying problems your product solves and finding the right messaging -
Reviewing, simplification and testing of your messaging to improve conversion -
Achieving strong competitive differentiation -
Sales enablement and implementation of GTM
Product-Led Growth Strategies & Execution
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Complete, end-to-end PLG transition strategy and execution -
Assessment of current, Sales-led GTM and SWOT Analysis -
Creation of product roadmap & onboarding changes required -
Optimize alignment of marketing, sales, and customer success team -
Creation of low-cost CAC marketing engine using our own PLG experiment playbook
Business Development & Partnerships
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Partnership strategy & partner Recruitment -
Technology licensing, OEM, and GTM partnerships -
Bringing a network of relationships with public companies (from our own network) -
Interim & fractional VP Business Development services
Sales Strategy & Execution
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Sales strategy, sales process design, and implementation -
Managing pipeline and forecast reviews for founders and technical leaders -
Hiring a proven, high-performing sales team from our own network -
SaaS pricing strategies and optimization -
Sales training and execution (interim CRO services)
WE ARE YOUR C-LEVEL PARTNER
HOW WE HELP
BREADTH & DEPTH
EXPERIENCE AND EXPERTISE
HIGH TIDE SUCCESS
Cedexis
High Tide Advisors’ Team Refined go-to-market, messaging and team structure to double growth rate.
Tripwire
After stalled growth, High Tide identified and fixed several challenges with the go-to-market.